business

  During times of economic hardship, businesses can suffer from a decline in consumer confidence and decreased sales. Small businesses can be particularly vulnerable during challenging economic times. For business-minded individuals such as local business owners, entrepreneurs, and franchisors, this is an especially important topic of concern. If you have been running your business or…

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Digital Marketing

  Small business owners understand the value of marketing. They know it is important to promote the business’ products and services in order to gain traction for the company. However, given their status as a small-scale enterprise, they are constrained by limited resources and tight capital. A marketing campaign will entail costs, but it is…

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