Small business owners understand the value of marketing. They know it is important to promote the business’ products and services in order to gain traction for the company. However, given their status as a small-scale enterprise, they are constrained by limited resources and tight capital. A marketing campaign will entail costs, but it is an investment, not an expense. You should expect a return on your marketing efforts. For small businesses, investing in a digital marketing strategy is the best option because it will give you the highest return on investment (ROI).
Investing in a Digital Marketing Strategy
It’s a digital world we live in. Digital technology has made life and work easier and more convenient. The evolution of mobile technology has taken the benefits of digital to a whole new different level. For the consumer, digital technology has made information more accessible. The Internet is home to over 1 billion websites. Although only a small majority are active, these websites nonetheless function as valuable resources of information. Search is the number one activity on the Internet. Every day people are constantly searching for information that covers a need or interest. Now that mobile technology has grown to a point that it accounts for 65% of online traffic, information can be had in the palm of a consumer’s hand.
Likewise, for business owners, digital technology has made the consumer more accessible. The Internet has become a two-way street. A consumer who needs your products and services can find you online through a variety of avenues. He/she can perform a search, visit your social media page, or look for your business in an online search directory. But why wait for the customer to find you when you can reach out and find him/her? This is why small business owners should invest in digital marketing. It creates avenues for you to be found and to find your own customers.
Reasons to Invest Digital Marketing Digital Marketing
The Internet will continue to grow
There is a direct correlation between the growth of the world’s population and the Internet. In 1995, only 16 million people had access to the Internet. This number represented 4% of the world’s population. Fast-forward to today, and there are 4 billion people online every day. That number accounts for 53% of the world’s population. It is estimated that by next year, there will be more than 4.6 billion using the Internet on a daily basis.
As the world grows in number, the Internet expands its coverage. More and more countries are opening up their infrastructure to make the Internet accessible to their people. These figures mean your customers are online. By not having a website, you will not be able to capitalize on the opportunities available on the Internet. If you do not have an online presence, you will be undermining your prospects for growth. In addition, it’s not enough to have a website, you must have a mobile-responsive website or one that can be viewed on mobile devices, this way you can have an increased chance of reaching more customers. Digital Marketing Digital Marketing
Optimizing Your Budget
Digital marketing is both effective and efficient. A targeted or focused marketing approach allows you to optimize your budget. You create content with more thought and purpose. Your blogs, articles, and other types of content such as videos and info-graphics are intended to provide information that is relevant to the needs of over market. Digital Marketing
People who like your content; those who find great value in it, will follow you. They will click on your website and find out more about your business, its products and services. You don’t have to do everything in one go. You have a Digital Marketing schedule that you can use to plan your content distribution strategy. The schedule is designed according to your budget. For example, you can start out publishing 4 blogs a month. Once you’ve gained 20% more followers, you can increase the production schedule to 6 blogs per month. As your efforts continue to generate better results, you can slowly scale up your content creation schedule. Digital Marketing Digital Marketing
Consumers’ Behaviors Have Changed
For the reason that the Internet has made information more accessible, consumers are more discerning about the businesses they decide to patronize. A good example is online reviews. People tend to read online reviews before buying a product: Digital Marketing Digital Marketing
- 90% of potential buyers read online reviews before visiting a business.
- Online reviews have the ability to influence 67.7% of buying decisions.
- 84% of consumers report that they trust online reviews in the same way they trust a personal recommendation.
Today’s consumers take the time to conduct research before buying a product. They will take advantage of the various tools provided by the Internet to learn more about a product before buying it. Other than online reviews, consumers look to the following sources to do their research:
- Social Media
- Online Search Engine Directories
- Chat Forums
If you don’t have an online presence, your business will never get found by prospective customers. No one will know if your product is good. Having an online review is like word-of-mouth. The difference is that word about your business will go around much faster and travel farther distances.
Keep your Business Running 24/7
Your website is your storefront window on the Internet. Unlike a brick- and- mortar store, it does not close. Your website is open 24/7. Potential buyers and clients from all over the world can enter your website, view its contents, and read about your products and services. The content that you have on social media, community blog sites, online reviews, search engine directories can likewise be seen and read by Internet users. With a website, you will never miss out on opportunities. Digital Marketing
For example, you can set up a customer service team composed of remote workers or telecommuters. Whenever you receive inquiries about your products or complaints, your customer service team will be able to attend to them right away. If you have social media pages, your customer service team can respond right away to comments from your followers. At the same time, they can moderate your social media pages and remove irrelevant content such as affiliate marketing links and inappropriate comments. Fast and efficient customer service will help you acquire new clients and maintain existing ones. It shows that you care about your end-users. Digital Marketing
Tracking Performance and Measuring Results in Real Time
The availability of online analytics is the game-changer for Digital Marketing. With online analytics, you track the performance of your Digital Marketing campaign. You can measure results in real time. Analytics will help you pinpoint the strengths and weaknesses of your current Digital Marketing strategy. It will give you a snapshot of where your audience comes from and the types of content that interest them. You have empirical evidence that will show you which processes, tools, or techniques are generating acceptable RPI. Therefore, with analytics, you have a solid basis for making calculated decisions on which processes you should allocate more resources to. Having the ability to evaluate the performance of your campaign is another reason why Digital Marketing allows you to better optimize your budget. Digital Marketing